Our Story


Why V3?

V3’s unique StablCor™ technology is like nothing else on the market!

Every worthwhile product on Earth begins with a story. In V3’s case, the story began as a conversation. Scott Schafer, founder of Schafer Hardwood Flooring Co., was relaxing with a colleague one evening, discussing the problems with solid hardwood flooring and the engineered alternatives that were currently on the market.

“There were a lot of things we liked about the products currently being manufactured, but they consistently have issue with performance,” Scott said. “We knew what our clients wanted from engineered hardwood floor, what they needed from it, and what they just weren't finding with current products.”