Our Story
Why V3?
V3’s unique StablCor™ technology is like nothing else on the market!
Every worthwhile product on Earth begins with a story. In V3’s case, the story began as a conversation. Scott Schafer, founder of Schafer Hardwood Flooring Co., was relaxing with a colleague one evening, discussing the problems with solid hardwood flooring and the engineered alternatives that were currently on the market.
“There were a lot of things we liked about the products currently being manufactured, but they consistently have issue with performance,” Scott said. “We knew what our clients wanted from engineered hardwood floor, what they needed from it, and what they just weren't finding with current products.”
Scott Schafer
Scott is the founder and owner of SHFC, which he originally started in 1981 out of his parents garage. A background in Engineering combined with 36 years of experience lead to the development of the V3 brand. Scott's ingenuity and integral knowledge in hardwood has led the company to where it is today. Scott attributes much of his entrepreneurial enthusiasm to his involvement in Junior Achievement as a young man. When not working, Scott enjoys cycling, water skiing, and spending time with his family.
Laura Schafer
Laura was raised in the lumber business, so when it was time to learn the hardwood flooring trade, she felt right at home. After being an integral part of the R&D of V3 and V3B, it was natural that Laura officially became an official part of the SHFC team, 15 years ago. During this time, she has the developed the knowledge to educate Architects, Builders and Flooring Installers, while having the critical analysis of specifications needed to achieve the desired esthetics for commercial or residential projects. Laura has won several National industry awards for her proficiency in the industry. Laura’s hobbies, are found in her 3 children, her love of Needle point and Cross stitching and enjoying the advantages of empty nesting.
Miranda
Miranda joined the SHFC team in early 2023. She is responsible for managing various aspects of customer orders post-placement. Her duties encompass handling change orders, providing production updates, coordinating deliveries, facilitating customer pick-ups, and much more. During her leisure hours, you’ll often find Miranda indulging in her love for fishing with her husband, or cherishing quality moments with her family. She also enjoys immersing herself in a captivating book and is eager to receive recommendations for her next literary adventure.
Greg
It is due to Greg’s efforts and meticulous milling standards, that every V3 and V3B order is of the quality you should expect. Greg has been with the company for 11 years and his accuracy in milling tolerances provides ease at Installation.
If not at work, you will find Greg standing in a stream with a fly rod in hand and hopefully a fish on the other end. He has won many notable fishing tournaments and enjoys his time spent outside.
Heather
As a high school student, Heather’s mother brought her to work at SHFC and a new excitement ignited Heather. Heather has been with us for over 20 years and she has worked in nearly every facet of the production process of V3 and V3B, of which she now serves as the production manager. Heather has two grown sons, one of which serves in the Military. Heathers talents with wood far extend SHFC, she spends her free time building and finishing Live edge tables.
Josh
Josh serves as an instrumental part of the formation of the 3 ply process of V3 and V3B. His energies ensure that we hold to our 100% success rate of zero failed floors since our V3/V3B inception, 15 years ago. His experience with StableCor and the gluing process of V3 and V3B contribute to a problem free floor regardless of the jobsite conditions. Josh enjoys spending time doing anything outside with his wife and children. Josh is an active member of his church.